Hypercom Corners New PIN Pad Technology Market

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Hypercom Releases the Industry's First Universal Contactless PIN Pad; Touchscreen Device Also [Business Wire]
Accepts EMV & Mag Stripe Cards, Offers WiFi Option

Summary: Global payment technology leader Hypercom Corporation announced the release of its new P4100 PIN Pad, allowing a variety of payment verification methods to vendors including contactless, EMV smart card or magnetic stripe payments, a touchscreen display, and a vendor-agnostic architecture enabling integration with Hypercom, VeriFone or Ingenico card payment terminals as well as leading electronic cash register systems. The company is also offering a WiFi option for use with wireless and IP-enabled payment terminals. The system meets security standards recently established by Visa International, MasterCard Worldwide and JCB International to ensure secure PIN entry and privacy while offering multi-application capabilities. According to Hypercom Senior VP Neil P. Hudd, "this device provides maximum sales opportunities because of the variety of needs it serves as well as the ability to support both Hypercom and non-Hypercom hardware. No other vendor offers a comparable product, so we have the market to ourselves.”
Related links: MasterCard and Visa Crack Down on Security • Hypercom sales slide 14 percent [Phoenix Business Journal]
Potentially impacted stocks and ETFs: Hypercom Corp. (HYC), Mastercard (MA), American Express (AXP)

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